Ushering in a new era of advocacy

Perspective on Oregon Health Care

by Becky Hultberg

For more than 90 years, the Hospital Association of Oregon has been the voice for our state’s community hospitals. But a lot has changed during that time, and it is time for us to change, too. We need to not only rethink our vision for the future but also our approach to how we get there.  

We have a new name, Hospital Association of Oregon, as well as a new logo that better conveys who we are and what we’re striving to achieve as an organization. But our evolution is deeper than a paint job–it’s a complete engine rebuild designed to make us a more powerful advocate for hospitals and the communities they serve. It’s an open invitation to policymakers, stakeholders and community leaders to engage in constructive dialogue about the steps we need to take to create a strong and healthy Oregon. 

Our hospitals are working harder than ever to provide quality care and ensure the health and well-being of the communities they serve. But they need our help, too, with tackling challenges that were made even more complicated and urgent by the pandemic. Continuing to retain and rebuild the state’s health care workforce and ensure our hospitals have the capacity they need to care for patients are just some of the areas where there are opportunities for partnership.  

Every time the hospital association stands in front of Oregon policymakers in the legislature, we represent the needs of hospitals, helping them to continue serving as cornerstones of their communities. This remains true as we usher in a new age of vocal advocacy, one where the hospital association is a collaborative partner not only in addressing short-term challenges but also in shaping a stronger, safer Oregon, where all people have access to the care they need. 

One example of that work was our partnership with labor in the 2023 legislative session to successfully advocate for a package of bills that creates a new hospital staffing law and makes $25 million of investments in programs that will support and grow our workforce. This achievement was only possible through open dialogue, compromise and a commitment to positive change. Our joint effort serves as an example of what we can accomplish when we act with goodwill and come together for a common purpose. 

Guided by our generational mission to ensure Oregonians have access to the care they need today and well into the future, the Hospital Association of Oregon is eager to continue its role as an educator, communicator and advocate on behalf of hospitals across Oregon. We encourage you to check out our new website, social media channels and some of the buzz that this change has brought about in Oregon. We also encourage you to reach out and connect with us. We’re here to listen, learn and be a solutions-oriented partner.  

At the Hospital Association of Oregon, we are proud to support our state’s community hospitals so that they can support you.